Social Media Academy

The Auburn Chamber of Commerce is excited to announce a four week series that covers everything a business owner needs to know about how to market their business effectively on social media and Google My Business. Whether you are a seasoned social media pro or just getting started, board member Joshua Hanosh of Dedicated Designs, is going to give four 1-hour lessons starting on 10/8 and ending on 10/29. He will not only guide you through the topics outlined below but will answer questions along the way as you take what he teaches and apply it to your own business's social media marketing efforts.

Session 1 - The Basics

Part 1 - Setting Up FB

  • Connect a business account to a personal account.

  • Filling in the important information.

  • Finding great images and how to edit them easily.

 

Part 2 - Setting Up IG

  • Setting up a new account as a business.

  • Filling in the important information.

  • Connect FB to your new IG account so you can manage all in one place.

  • Finding great images and how to edit them easily.

 

Part 3 - Setting up GMB

  • Setting up a new account for a new or existing business.

  • Claiming an old account for your current business.

  • Filling in the important information.

  • The power of GMB and how it can help you increase sales.

Session 2 - The Art of Posting, Hashtags and Engaging Your Customers

Part 1 - When to Post & What to Post

  • When to sell and when not to sell.

  • How to know what to post.

  • Hashtags you have to have.

  • Finding hash tags to grow your business.

 

Part 2 - Pictures

  • How to easily size images for any platform you post to.

  • How to get great free stock photos

  • Text or no text on a picture?

 

Part 3 - Videos

  • How to shoot good videos.

  • Video editing for non-video editors.

  • How to make your videos increase your sales.

Session 3 - Creating Content When You're Short On Time

Part 1 - Pictures

  • How to easily size images for any platform you post to.

  • How to get great free stock photos

  • How to make great posts for non-designers.

 

Part 2 - Text (aka Copy)

  • How to write good copy.

  • How to write to your audience.

  • Less is more... especially on IG.

  • The power of emojis

 

Part 3 - Video

  • Portrait or landscape.

  • Filters

Session 4 - Create effective ads on any budget

Part 1 - The secret to marketing... there is none.

  • How to market effectively.

  • How to know if your social media marketing is working.

  • How much should you spend on marketing?

 

Part 2 - Best Ad Types

  • Boosting: The Good & The Bad

  • Reach!

 

Part 3 - Save hours when building ads

  • Create an audience and save it!

  • Duplicate or Extend